DM405
Advanced Growth and Digital Strategy
Faculty
Alex Nechoroskovas
Founder&CEO at Revenue Atoms
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
During this module, the students will put together everything they have learnt so far and go over playbooks used to launch a digital business. We will analyse how software-as-a-service (SaaS), marketplace and ecommerce businesses launch and grow.
Learning highlights
- Build marketing funnel(s) for different types of digital businesses
- Optimise marketing funnels using industry-standard metrics (CRO)
- Learn in’s and outs of individual marketing channels
- Learn how and which channels combine into efficient growth engines
- Learn to establish goals for their strategies.
Course outline
15 classes
Introduction to Marketing Strategy
Understand the core elements of marketing strategy
Market Research
Understanding how to do market research and market size
Pricing
Learn about the connection between pricing and positioning.
Brand Strategy
Learn about what it takes to build brand strategy.
Positioning
Learn about the aspects of positioning your product. Learn CAC and LTV relationship.
Growth Avenues
Learn the main 3 growth avenues and which one to choose for your product
Group and Personal Assignments
Building Go to Market (GTM) strategy for eCommerce
Group and Personal Assignments
Building Go to Market (GTM) strategy for eCommerce
Presentations
GTM Strategy for eCommerce
Marketing Funnels
Learn about buyer journey and how to plan build GTM strategy around it
Group and Personal Assignments
Building Go to Market (GTM) strategy for a SaaS company
Group and Personal Assignments
Building Go to Market (GTM) strategy for a SaaS company
Group and Personal Assignments
Building Go to Market (GTM) strategy for a SaaS company
Final Presentations
GTM Strategy for SaaS
Final Presentations
GTM Strategy for SaaS
Course materials
Books
Methodology
We will use a combination of lectures, quizzes, and hands-on projects to learn the concepts outlined in the objectives.
Grading
Alex has started his career with major global brands such as EY and British Land where he worked as a strategy consultant in London, UK.
He then took senior leadership roles in various technology companies ranging from Seed all the way to Growth stage with $200m+ ARR and 500+ employees invested by Andreessen Horowitz, Index Ventures and Octopus Capital.
See full profileApply for this course
Advanced Growth and Digital Strategy
by Alex Nechoroskovas
Total hours
45 Hours
Dates
Jan 09 - Jan 27, 2023
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.