FT412BKK
Innovation Design For Banking And Financial Service
Faculty
Pornpong Soponsakulrat
Head of Research & Design Strategy (Strategy & Innovation) at AXONS (CPF IT)
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
The Banking and Financial Industry is ubiquitous in every part of the world. Customers therefore have plenty of choices to choose the services which meet their needs and desires. As a result, banking and financial service providers are looking for new opportunities to get market share, expand their business, and reduce costs. Innovations have now played an important role to achieve the ultimate goal of both customers and business. In this course, students will learn the foundation of innovation design to obtain both understanding and practical skills to research, ideate and design new innovations of banking and financial service.
Learning highlights
- Understanding of Innovation design in both theories and practice
- Understanding of Banking and Financial service
- Applied skills of integrating innovation design processes, methodologies and practices, including research, design and high-fidelity prototype development, in designing a new innovation for Banking and Financial service in appropriate context
- Hand on experience in designing a new innovation for banking and financial service
Course outline
15 classes
Session 1
Introduction to Banking and Financial Service (Overview of Banking and Financial Service, Disruption of Financial Technology and Emerging of Innovation in Banking and Financial Services)
Session 2
Introduction to Innovation Design Process and Practice and Job Theory
Session 3
Conducting Research - 1 (Customer Empathising, Persona Research, Identifying Problem and Pain points, Identifying Customers' Needs, Data Gathering)
Session 4
Conducting Research - 2 (Basic Data Cleansing, Data Modelling and Data Analysis)
Session 5
Defining, Ideating and Prototyping Innovation - 1 (From Data to Idea)
Session 6
Defining, Ideating and Prototyping Innovation - 2 (Development of Conceptual Prototype)
Session 7
1st Project Presentation and Discussion
Session 8
Business Model Generation
Session 9
Conducting Research - 3 (Stakeholder Analysis, Competitor Analysis, Product-Market Fitting and Impact Assessment)
Session 10
2nd Project Presentation and Discussion
Session 11
Refining & Designing Innovation
Session 12
High-Fidelity Prototyping - 1
Session 13
High-Fidelity Prototyping - 2
Session 14
Concrete Validation & Refinement
Session 15
Final Project Presentation
Course materials
Books
Prerequisites
The course has no specific prerequisite.
Methodology
1.5 Hours Lecture, 1.5 Hours In-Class Workshop.
Grading
Pornpong Soponsakulrat is a Human-Computer Interaction researcher and an art archeologist with an interest in innovation development.
He is currently Head of Research & Design Strategy (Strategy & Innovation) at AXONS (CPF IT), in which he is responsible for transforming the organisation to conduct strategic research and design processes to achieve innovations. Prior to joining CPF, he was a Human-Computer Interaction researcher at a FinTech Company and a consultant for a bank in Thailand respectively. He has extensive experience in innovation design for banking, insurance, and financial sectors, with more than five years of professional journey in those areas. In addition, he also has experiences in a variety of fields, from joining an artificial intelligence startup company to one of the most well-known entertainment public companies in Thailand. With regards to academic area, He is also a guest lecturer at Chulalongkorn University (Bangkok, Thailand) and guest speaker for state enterprises and various companies.
See full profileApply for this course
Innovation Design For Banking And Financial Service
by Pornpong Soponsakulrat
Total hours
45 Hours
Dates
May 09 - May 27, 2022
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.